About me
Strategic Thinker, Connector, and Startup Enthusiast
With over two decades of experience in design and product leadership, I’ve not only shaped and scaled high-performing teams but also cultivated a culture of innovation and collaboration. My journey has been fueled by a passion for solving complex problems and a commitment to creating meaningful connections.
Track Record
Helped rebrand and market MAR Ventures, a venture capital firm aimed at funding and developing Brazilian fintech startups.
Structured design teams and operations for the VCs portfolio companies.
Built and scaled design teams at multiple companies, including Xerpay, Betterfly, Finpass, and Remessa Online.
Was part of Remessa Online's starting team. Saw the team grow from 10 to more than 300 employees and successfully exited the company after it was acquired by Ebanx for $229M.
Scaled result-driven design operations at Xerpay. Streamlined product testing, implemented System Usability Scores to measure the effectiveness of user flows, and leveraged Atomic Research principles to document and share insights from user research.
Highlights
Strategic Leadership & Vision
I excel at identifying patterns and crafting innovative solutions, transforming complex scenarios into clear, effective strategies that drive business and user value. My strategic mindset allows me to foresee challenges and align them with organizational goals.
Building Authentic Relationships
I believe that success is built on trust and genuine connections. My ability to foster strong relationships with colleagues, stakeholders, and clients has been instrumental in creating collaborative environments where everyone thrives.
Competitive Drive & Achievement
Motivated by setting challenging goals, I strive for excellence in all endeavors. This competitive spirit pushes me to exceed expectations and deliver results that make a tangible difference.
Focused Execution
Bringing clarity and direction to teams, I ensure that everyone stays aligned on priorities and objectives. My focus guarantees that projects progress efficiently and goals are met with precision.
Empowering Teams Through Non-Obvious Leadership
Embracing a leadership style that values empowerment over authority, I promote transparency, mutual accountability, and context-driven decision-making. This approach enables cross-functional teams to operate at their highest potential.
@allankirsten
Beyond my professional life, I’m a passionate diver, runner, gamer, and lifelong learner. Whether exploring underwater worlds, training for my next half-marathon, or learning to play the guitar, I embrace challenges with enthusiasm and resilience. These experiences enrich my perspective and fuel my creativity.
How I can add value
I’m dedicated to empowering early-stage startups to unlock their potential, driving scalability through efficient design, product strategy, and team alignment. My approach combines strategic thinking with a personal touch, focusing on measurable outcomes and authentic relationships.
Looking Forward
If you’re seeking a strategic consultant to elevate your product’s trajectory or a team leader to support your business objectives, I’d be excited to connect. Let’s turn ideas into impactful realities.
